APPLIED-AI PRODUCT & GROWTH · TOKYO
SDTR is a Tokyo-based applied-AI product and growth consultancy. We start with what to build and why — the real problem, the real business case — before the how. Then we help you ship it, grow it, and make it stick.
SDTR — 育てる (sodateru), to nurture growth.
We start every engagement by sharpening the question — toward the problem, the customer, and the evidence — before any conversation about architecture or features.
Six ways SDTR helps teams turn AI capability into products that ship and grow.
A clear, prioritized starting point instead of a stalled proof-of-concept — and a defensible plan you can act on.
A go/no-go decision grounded in real signal, not opinion — and saved build time on the ideas that don't hold up.
An AI product you can ship with confidence — measured, guarded, and honest about what it does and doesn't do.
A product that pays off, not just launches — with the growth loops and pricing to sustain it.
A team that can say what it's building this quarter and why — and can tell whether it's working.
Developer interest converted into real adoption and a community that grows through substance.
Representative engagements. Company names, project names, and identifying details are omitted for confidentiality.
FINTECH · AI PRODUCT & GROWTH
A multi-product FinTech portfolio with weak engagement, unclear positioning, and spend that wasn't converting — several products competing for attention without a clear core user.
~2.5× user growth and doubled revenue within a year; engagement up materially.
APPLIED AI · PRODUCT STRATEGY
A consumer conversational-AI product built on a strong proprietary language model, but with stalled engagement and weak monetization — strong technology, unclear product-market fit.
On the consumer side, materially improved early-week retention within weeks. The B2B concept advanced from idea to a working enterprise path, substantially reducing time-to-first-answer in onboarding scenarios.
CONSUMER / DTC · PRODUCT
An established but conservative premium-goods category, dominated by heritage players, sold almost entirely offline through intermediaries. Little product innovation at accessible price points, and no direct relationship with a younger, digitally-native buyer.
Profitable in year one; 250% ROI by year two. A signature product sold out at launch and drove unpaid coverage in major international media.
Most engagements begin with a defined project. From there, they deepen as far as the work requires.
SDTR takes on a small number of engagements at a time.
Start in weeks — without waiting for a full-time senior hire, or committing to a permanent role before the problem is understood.
SDTR is founder-led by Daniel Jimenez — a hands-on product leader, and former CPO of the DTC brand he co-founded, who has built real products across applied AI, FinTech, and consumer businesses. About →
Start with a 30-minute conversation — no deck required.